Determining what features to place in a new product or service is a blend of market need, timing, resource skills and systems capabilities.
Oftentimes there is a struggle between what Marketing would like to prioritize versus what the Technology team or Operations can deliver.
Generally a product development manager would coordinate these efforts and ensure all teams are on the same page. In the absence of a reliable product manager, an external consultant can fill the gap.
Avemac Consulting is available to help your teams determine the best and most efficient order of feature releases and how to control the change management processes.